Episode #282: Rethinking Your Enrollment Marketing Strategy with Performance TV Ads

In this week’s episode, Dustin chats with Jennifer Lonchar, co-founder of AmbioEDU and higher ed marketing veteran, about the future of enrollment marketing—spoiler alert: it's already in your living room. Jennifer breaks down why performance TV (think streaming ads with measurable ROI) isn’t just the “next big thing”—it’s the now big thing. From her early days at Carnegie to launching AmbioEDU, she shares how she’s building smarter, AI-backed streaming strategies that finally make TV work for higher ed. Plus, a sneak peek into what makes the eduWeb Summit different and why it’s a must-attend this year.Guest Name: Jennifer Lonchar, Co-Founder, AmbioEduGuest Social: LinkedInGuest Bio: Jennifer Lonchar brings almost two decades of expertise in higher education to her leadership of AmbioEdu, having worked in various roles focused on strategic enrollment and marketing. For over 13 years she worked for Carnegie, and was instrumental in bringing digital marketing to higher education. Her deep understanding of the challenges and opportunities within the sector has made her a sought-after leader in developing innovative solutions for enrollment and student engagement. Driven by a passion for enhancing the student experience and optimizing recruitment strategies, Jennifer co-founded AmbioEdu in 2023. This venture reflects her commitment to transforming higher education marketing through advanced technologies, including Performance TV and integrated digital solutions. AmbioEdu, under her leadership, harnesses cutting-edge tools to help universities connect with prospective students more effectively and efficiently, setting new standards in the field. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.