Episode 283: How A Dentist Builds Content Strategy For Alexa And Social Media

Dr. Chithra Durgam and I randomly started following each other on Twitter in 2017. Around the Fall of that year is when I started creating and publishing my Data Driven Daily Tips. Part of that process was not only publishing the content to my website, but also to all social media outlets. Twitter, in particular is a platform where content has to be native in order to work well. This means that content has to be created for Twitter specifically, and posted there naturally, not through some kind of third party automation tool. Other social media platforms are the same, like LinkedIn, Facebook and Instagram, and especially now, TikTok. When you post natively on platforms, you build relationships with other like-minded people. In my case, Dr. Durgam is an example of that. She has a successful dental practice in New Jersey, and is now working on her personal brand, in content creation and public speaking, among other areas. At the time, what got my attention was the fact that she’s a dentist on social media. Most of my clients need a hard sell on why they should be on social media, especially those in service-based industries and verticals who have always gotten their clients via “word of mouth.” It was clear to me that Chithra was making a considerable investment of her time in creating content for social media, and I could only assume this was helping her business. I was correct, but I really had no idea to what magnitude. Shortly after our Twitter connection, I became aware that she was actually becoming famous for her work on TikTok (it was still Musical.ly at the time). WHAT? A dentist on TikTok? Why? Well, after reading Crushing It! By Gary Vaynerchuk, in which she’s featured, it became clear to me that Dr. Durgam is a social media rockstar that has figured out how to connect with her target audience on all social media platforms to drive business via organic content strategy. Not only is she doing it still on social media, but also in Voice Design. QuHarrison Terry and I sat down with her at Project Voice and got into the details in this interview.