Episode 283 - Revamping Trade Shows While Building Industry Community with Tonnika Haynes

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Tonnika Haynes. Tonnika shares her experiences navigating trade shows like Vision and ASTA, highlighting the challenges of scaling events while maintaining their community feel. The conversation touches on the struggle to balance profitable training with meaningful content for shop owners. They also discuss the importance of grassroots networking and accountability within industry associations, emphasizing the need to evolve while remembering what made previous events special.00:00 Trade show insights and takeaways04:45 Struggling to secure instructors09:25 Improving trade show quality11:08 Evaluating training investment costs15:18 Investing in employee training18:21 Challenges in Automotive Training22:41 Getting great deals at the show23:30 Boosting vendor sales at trade shows27:40 Considering a move to a convention center30:58 Regional networking events in Asheville35:07 Adjusting content for wider appeal37:22 Demand for hands-on Tesla class41:53 Early board experiences discussed42:36 Addressing organizational dysfunction46:57 Launching the new podcast52:03 Discussing video production deadlines53:03 Braxton starting a media company56:04 Introducing the next topic