Episode 284: Beyond the MLS: How Unlisted Is Changing Real Estate Connections

Episode 284 of The Smart Agents Podcast features Katie Hill, Founder and CEO of Unlisted, an AI-powered real estate platform designed to make home discovery smarter, more transparent, and more relationship-driven. With a background in digital marketing, startup innovation, and emerging technology, Katie brings a fresh outside-industry perspective to real estate, one rooted in solving real consumer problems while empowering agents to stay at the center of the transaction. Her platform recently gained global recognition as a Top 5 tech startup at TechCrunch Disrupt, signaling the growing influence of data-driven innovation in the housing space.In this episode, Katie shares the personal real estate experience that inspired her to launch Unlisted and explains how the concept of “gray market” inventory, homes that aren’t currently for sale but could be in the future, is reshaping how buyers and sellers connect. She also discusses how agents can use modern marketing tools, property profiles, and long-term engagement strategies to build stronger pipelines without relying solely on traditional lead generation tactics.In this conversation, Katie breaks down:✅ How AI-driven property profiles can increase buyer engagement and visibility✅ Why off-market interest and waitlists are creating new listing opportunities✅ Ways agents can collaborate with homeowners long before a listing goes live✅ How playing the long game with data and relationships can drive sustainable growthLearn More👇Unlisted: https://unlistedhomes.com/Unlisted For Agents: https://unlistedhomes.com/agentsInstagram: https://www.instagram.com/unlistedforagents/📕 Claim Your FREE Home Selling Tips Book Sample 📕Go to: https://authorify.com/sample🔥🔥🔥 Get More Real Estate Training and content: https://linktr.ee/Smartagents🔥🔥🔥👉 Want to be a guest? Fill out this survey: https://b67hv3us911.typeform.com/podcast-guest