Episode 284 - Brian Lee, founder and CEO of TRYKA

from ThinkBusiness.ie · host ThinkBusiness

TRYKA, founded by Brian Lee – the entrepreneur behind healthy fast-food chain Freshly Chopped – positions itself as a community-first alternative to global events like Hyrox, with multiple race formats designed for all fitness levels from beginners to elite athletes. On the eve of the launch of the race league, we talk to Lee about his entrepreneurial journey and why he sees a market gap in fitness.Visit www.thinkbusiness.ie for more news and supports for start-ups and SMEs in Ireland. If you want to start and grow a business, ThinkBusiness.

What this episode covers

TRYKA, founded by Brian Lee – the entrepreneur behind healthy fast-food chain Freshly Chopped – positions itself as a community-first alternative to global events like Hyrox, with multiple race formats designed for all fitness levels from beginners to elite athletes. On the eve of the launch of the race league, we talk to Lee about his entrepreneurial journey and why he sees a market gap in fitness. Visit www.thinkbusiness.ie for more news and supports for start-ups and SMEs in Ireland. If yo...

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Episode 284 - Brian Lee, founder and CEO of TRYKA

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This episode is 19 minutes long.

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This episode was published on October 10, 2025.

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