Episode 287 - Using AI to Get Stunning Headshots – Inside BetterPic’s Rapid Growth

What if you could turn everyday selfies into professional-grade headshots, without the awkward photo shoot or expensive photographer? In the latest episode of "A Better HR Business", Ricardo Ghekiere, Co-Founder of BetterPic, reveals how he scaled the company from $1.5K to $281K/month, by combining AI, bold marketing hacks, and a relentless focus on culture and customer trust. Ricardo didn’t start BetterPic - he bought it for $1 when it was struggling. Through smart positioning, affiliate marketing, and 24/7 human support (yes, even for an AI product), he transformed it into a market leader. Ricardo’s experience offers invaluable guidance for those growing an HR tech or consulting business. In a wide-ranging discussion on the A Better HR Business podcast, Ricardo and I talked about: ✅ Buying BetterPic (www.betterpic.io) instead of founding it, and what to consider when acquiring a business. ✅ The rapid growth of AI-generated headshots and what's driving demand. ✅ Why building a full team (not just solo hacking) gave BetterPic an edge. ✅ Embracing full transparency with your team: metrics, mistakes, and all. ✅ Industries beyond headshots that are ripe for AI transformation. ✅ Using customer behavior and data to guide product expansion. ✅ Rocardo's marketing advice for HR-related business leaders. ✅ And much more. Website: www.betterpic.io For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast  HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.