Episode 289 - Medium, message and meaning with Jeremy Kourdi

'Why would you write 28 books? To get good at some of the stuff that you're writing about.' As well as writing those 28 books, Jeremy Kourdi has experience of senior leadership at The Economist, Duke University and the CMI. It's fair to say he has an all-round perspective on the value of content in business thinking, and in this fascinating conversation he reveals his own approach to writing as well as his thoughts on the value of words more generally. As content creators, we have a responsibility to use our platforms well: what does that mean for you?  Using words well is a core business discipline, as fundamental to effective leadership as financial management or strategic direction, and this is a masterclass for any leader wanting to go from good to great.