Episode 29: Christina Daves - PR For Anyone - DIY PR Tips for Everyone

PR does not have to overwhelm your budget. Actually it does not have to cost anything other than a little sweat equity and if you do it in air conditioning you won't even have to sweat. With just a few simple PR Tips and PR Hacks you can book your own media tour, get your products featured in top magazines, have reporters calling you as their expert and have celebrities endorsing you and your products. How? My guest today shares some simple and easy strategies and tips to figure out where you should be interacting to get PR, where your client hangs out and how to get reporters coming to you from local and national media outlets. Plus you get a free tips sheet on how to get noticed on HARO. Christina Daves is a serial entrepreneur who has founded and run five successful companies over the past 20 years.  With no resources remaining when she launched her latest venture, CastMedic Designs, Christina taught herself everything she could about generating her own publicity, which basically provided her free advertising for her business. Since launching in 2012, she has appeared in over 250 media outlets including national and local television and publications. As a result of this success, she launched PR for Anyone® to help other small business owners have similar success. Together with her clients, Christina has generated over 7 figures in sales relating to free publicity. Christina is also the author of the bestselling book, PR for Anyone™ - 100+ Affordable Ways to Easily Create Buzz for Your Business.