Episode 29: Creating & Implementing A Robust Content Marketing Strategy With Mary Fernandez

  In this episode, I interview Mary Fernandez to discuss what makes a brilliant content marketing strategy, and more importantly, how you actually implement the strategy. Mary is a blogger, visibility strategist, the content marketing manager of Opt-In Monster, and host of the Persuasion Nation Series Podcast. Her blogging journey began as a teacher who wrote blog posts about ballet. The idea behind these blog posts was that her ballet students could visit her blog to learn beyond the formal lessons. This beginning gradually evolved into a love for content marketing.  Mary explains that guest blogging was a huge boost to her email list, and that her guest blogging efforts garnered many more subscribers over a much smaller period than before. In this episode, she talks about how she got these opportunities and how you can get more guest blogging opportunities. The most important element of a content marketing strategy is to write for the needs and wants of your audience. To fulfill this requirement of content marketing, you must do some prior research to discover what your audience wants. 70% of people who leave your site will never come back again. This is why Mary uses an Exit-Intent Pop-Up to get more subscribers. If you want a content marketing strategy that grows your audience and generates more revenue, this podcast episode is a must-listen.   Learn -How to get more of your visitors to subscribe to your blog -How to develop an effective content marketing strategy -How to implement your content marketing strategy once you make it -What Mary does to increase Opt-In Monster's visibility   Key Links from the Show: https://en-gb.wordpress.org/plugins/edit-flow/ - The Edit Flow WordPress plugin www.persuasion-nation.com - Mary's blog and podcast