Episode 29- Julian Nowag - Sustainability, Algorithmic Predation, and Global Antitrust Expertise

In this episode, Anush Ganesh and Kena Zheng are joined by Dr Julian Nowag, Associate Professor at the University of Hong Kong and Lund University, Managing Editor of the Journal of Antitrust Enforcement, and Associate at the Oxford Centre for Competition Law and Policy. Julian is one of the most versatile scholars working in competition law today, with major contributions spanning sustainability, digital markets, and artificial intelligence. His monograph Global Antitrust and Sustainability (OUP, 2025) maps how competition authorities around the world engage with sustainability as a regulatory objective across economics, law, and enforcement. His co-authored article with Thomas Cheng, Algorithmic Predation and Exclusion, won a Concurrences Antitrust Writing Award in 2023 and has reshaped how scholars and practitioners think about data-driven exclusionary strategies. The conversation covers the contested place of sustainability in competition analysis, whether classical predatory pricing doctrine can handle the precision and scale that algorithmic targeting enables, and how the DMA, DMCCA, and Section 19a GWB interact with the broader trajectory of the field.