Episode #29 - Marketing & Lead Generation Strategy with Jason Reeves from 1-800-POWER

In this episode of the Standby Generator Podcast, host Jim Swetman sits down with Jason Reeves, founder of 1-800-POWER, to discuss how standby generator dealers can increase lead volume, book more estimates, and close more installs using digital marketing.If you’re a Generac dealer, Kohler dealer, or Briggs & Stratton generator installer struggling to make the phone ring, this episode breaks down proven strategies for:Google Ads for generator companiesFacebook & Instagram (Meta) ads for home service businessesLanding pages that convert generator leadsCost per lead & cost per acquisition trackingWeather-event marketing campaignsService maintenance & recurring revenue marketingScaling generator installation businessesJason explains why online advertising for generator dealers is no longer optional—and how specialized marketing systems outperform generic agencies. From building irresistible offers to running storm-triggered ad campaigns, this episode outlines a 90-day roadmap to measurable growth.You’ll also learn why digital marketing must work alongside a strong sales process—and how dealers can compete with large HVAC companies and venture-backed generator competitors by staying visible year-round.If you want more generator installation leads, maintenance contracts, and scalable revenue, this is a must-listen episode.