EPISODE · Mar 30, 2021 · 51 MIN
Episode #29: The Body Shop CEO talks Purpose
from The Conscious Capitalists · host The Conscious Capitalists
The Body Shop has an inspiring purpose: "Fighting for a fairer, more beautiful world". Join CEO David Boynton as he discusses how they bring this to life at the Body Shop and face the challenge of a rapidly changing multi- channel retail environment and move to reinvigorate an ‘activist brand’. Setting a high bar on purpose at such an iconic brand raises expectations both inside and outside the organisation. Hear how David is mobilising the effort to do well - and to do Good! ** If you enjoy this podcast, would you consider leaving a review on Apple Podcasts/iTunes? It takes only a few seconds and greatly helps us get our podcast out to a wider audience. Please subscribe on Apple Podcasts / Spotify / Stitcher, or wherever you get your podcasts. For transcripts and show notes, please go to: https://www.theconsciouscapitalists.com Thank you for your support! Timothy & Raj
What this episode covers
The Body Shop has an inspiring purpose: "Fighting for a fairer, more beautiful world". Join CEO David Boynton as he discusses how they bring this to life at the Body Shop and face the challenge of a rapidly changing multi- channel retail environment and move to reinvigorate an ‘activist brand’. Setting a high bar on purpose at such an iconic brand raises expectations both inside and outside the organisation. Hear how David is mobilising the effort to do well - and to do Good! ** If you enjoy this podcast, would you consider leaving a review on Apple Podcasts/iTunes? It takes only a few seconds and greatly helps us get our podcast out to a wider audience. Please subscribe on Apple Podcasts / Spotify / Stitcher, or wherever you get your podcasts. For transcripts and show notes, please go to: https://www.theconsciouscapitalists.com Thank you for your support! Timothy & Raj
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Episode #29: The Body Shop CEO talks Purpose
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