Episode 29: The Right Budget for Digital Transformation

💰 How Much Should Companies Spend on Digital Transformation? | The Digital Edge PodcastIn this episode of The Digital Edge, Dominik and Francoise tackle one of the hardest questions in tech and business: what is the right budget for digital transformation?They break down typical budget ranges across industries—financial services, manufacturing, retail/e-commerce, healthcare, and professional services—and discuss where the money actually goes, from AI and automation to cloud platforms, IoT, security, infrastructure, and customer experience.But the conversation goes deeper than numbers. Dominik and Francois explore the struggle between “keeping the lights on” and true innovation, why maintenance and licensing costs eat most budgets, and how organizations can avoid the trap of investing only in operations instead of enhancing products and driving growth.They also highlight an often-ignored component of digital transformation: change management, including training, communication, and preparing teams for new ways of working.💡 Topics covered in this episode:Industry benchmarks for digital transformation budgetsWhy most money goes to maintenance, infrastructure, and licensesHow to balance operational costs with innovationThe challenge of proving ROI for foundational investmentsThe importance of looking beyond efficiency to product enhancementWhy change management should be part of the budgetHow company maturity affects spending needsWhether you're budgeting for your own organization or just curious how companies allocate tech spending, this episode offers clear insights and practical recommendations.