Episode 29: Tim Rowe and the rapid evolution of ad tech infrastucture

SummaryIn this episode, we discuss the evolving Adtech landscape, focusing on first-party data, cloud-native infrastructure, and innovations in streaming TV advertising. We explore how new technologies like containerised DSPs and attention measurement are shaping the future of digital advertising.Chapters00:00 Introduction to the AdTech Ecosystem01:28 The Evolution of AdTech Infrastructure03:53 The Rise of Containerised DSPs07:34 AdTech Innovations in Live Streaming09:53 Margin Compression in AdTech14:32 Investing in Innovative AdTech Solutions20:02 Technical Difficulties and Communication Challenges21:00 Investment Convictions in Ad Tech22:02 The Role of Bedrock in Ad Tech Innovation24:49 Cloud Computing and Data Privacy in Ad Tech27:51 The Importance of First-Party Data30:46 Lumen's Role in Attention Measurement34:02 Future Trends in Ad Tech and Closing Remarks Hosted on Acast. See acast.com/privacy for more information.