Episode 29: Your Mindset, Your Business, And Your Body With Dana Lee

This week, Good Girls Get Rich features, guest, Dana Lee. Dana is a fitness guru and the founder of RealFit.TV – an online membership website for fitness. #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected]. Before we dive in… If you are unsure if you have what it takes to be a business owner, this episode is for YOU. Episode Spotlights: Dana wants to continue to inspire women to be their own healthcare advocates and to be an emotionally and physically healthier version of themselves Dana opened her gym, Evolution, in February 2008 After working in gyms for years, Dana realized she didn't like the way things were run that's why she opened evolution (10:30) In 2008, most gyms were franchises, making Dana ahead of the curve, which made it difficult to market her gym (11:10) What sparked Karen's interest in working out with Dana and working out in general, was that Dana's confidence in her ability to help people was so apparent (13:10) Karen wants everyone to understand that there are "no's" on your journey, but you have to get passed them. Being an entrepreneur gives you the chance to continuously change and pivot to move forward (15:35) You are the creator of your entrepreneurial journey – it took Dana 3.5 years to build, develop and open Evolution (16:50) Then the recession happened, making sales tank and Dana thought "maybe it is time to go to them" Dana's accountability partner gave her the nudge to film her first videos (21:00) Dana then closed her brick and mortar gym and went 100% online (22:00) Dana found her purpose in life and she has had to continuously figure out how to sustain her purpose (23:45) In the beginning, Dana ran her entire YouTube channel on a flip cam (25:45) Dana has used determination and confidence to move forward in her business (28:20) Karen was taking online marketing classes (in addition to working full-time) and helped Dana market her online classes (30:50) InfusionSoft has been helpful in the communication part of Dana's business, but she uses Kajabi for her membership site (34:00) Real Results (workout & mindset) is Dana's full membership (35:05) Dana started  with the big shebang, perfected it and then created separate courses (37:20) A lot of Dana's pivoting was based on her intuition Dana struggled with eating and body image, even though she is a fitness professional (40:50) Once Dana improved her relationship with food, she created a mindset course to help women feel the way she feels with food (44:40) As a service professional, you only need to be a couple of steps ahead of your ideal client (46:05) A goal to lose 20 pounds is not a vision – where do you see yourself, what do you see yourself doing? – that's a vision (52:20) When you love yourself all is right (56:50) If you're listening to this podcast, you're ready to take the next step in your business (59:50) Resources Mentioned In This Episode: LinkedUp Revolution – 21 simple tips and tricks to revolutionize your LinkedIn profile LinkedIn for Right-Brained Business Owners Karen's Upcoming Events – "I would love to see you in person!" Dana's YouTube Channel RealFit.TV – explore Dana's programs and memberships Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show! Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict