Episode 291: Female Founder Forum, Part 2: Building Loyalty Programs That Actually Work

In this episode, we're continuing the conversation from part two of our Female Founder Forum with three incredible founders—Gabrielle Hudson (Onyx Medical Esthetics), Lauren Grandanetti (Sunday Skin), and Morgan Kraut (MK Esthetics). Together, we're diving deeper into what it really takes to design, price, and scale a membership program that drives loyalty, profitability, and lasting impact. We're talking about the systems, strategies, and mindset shifts that transform memberships from a discount plan into a true growth engine for your business. You'll hear how these women built models that elevate their brands, empower their teams, and create meaningful, long-term relationships with their patients. If you're ready to refine your program, or finally launch one that works, this episode will give you the clarity and confidence to do it right. In this episode, we discuss: How to price and position your memberships to protect your margins How to train your team to sell with confidence and authenticity The psychology behind exclusivity and premium positioning Real-world lessons from top-performing medspa owners The key metrics to track to ensure membership success Resources → Join the Fierce Factor Society → Follow Kaeli on Instagram: @kaeli.lindholm Additional Ways to Connect: Book a Discovery Call: Ready to scale with intention? Let's map out your next strategic move. KLC Consulting Website Kaeli on LinkedIn