Episode 292 - Flavored Whiskey: Breaking the Taboo

Eric leads a panel discussion about flavored whiskey at the 2024 American Distilling Institute Conference and Trade show in Baltimore, Maryland. The esteemed panel includes: Virginia Miller, The Perfect Spot, World's 50 Best Brad Nichols, Flavor Man Sara Sergent, Alpine Distilling Keven Szady, Murlarkey Distilled Spirits We cover a range of important topics in this discussion, all related to the art and craft of bringing flavored whiskeys to market in a crowded and opinionated market. Some of the specific threads we pursue include: Who's drinking flavored whiskey and how we can grow that demographic Using chefs, bartenders, and culinary inspiration as fuel for product development Navigating the regulatory grey areas pertaining to flavored whiskey and distilled spirits specialties Optimizing your formulation when using both fresh botanicals and manufactured specialty flavors How to approach branding and product placement of flavored whiskeys within an existing portfolio with other, non-flavored whiskeys. What might set a "high-end" flavored whiskey apart from the perceived "low-brow" options that currently crowd the shelves. And much, much more