Episode 293: How I Doubled my Turnover with Hayley Broomfield

In this episode of The Bookkeepers' Podcast, Jo Wood and Zoe Whitman sit down with Hayley Broomfield, founder of HB Accounting. Hayley shares her journey of building a successful bookkeeping practice while balancing the demands of motherhood. She discusses her initial struggles with hourly pricing, the transformation of her business after joining the 6 Figure Bookkeeper Success Programme, and how she doubled her turnover by repricing her clients. Hayley also explores the shift from traditional bookkeeping to offering advisory services, her venture into passive income through online courses, and her efforts to grow an audience on social media. Hayley emphasises the importance of community, sharing how being part of a supportive group gave her the confidence to reprice her services and move into advisory work. She also shares practical tips on creating a passive income stream through lead magnets, growing an online community, and the power of consistency in marketing. You Will Learn: How to transition from hourly billing to value-based pricing. The benefits of advisory services for both clients and bookkeepers. How to balance business growth with family life. Tips for creating passive income and scaling a bookkeeping practice. The role of consistency in building a social media presence. The importance of community and support when growing a business. Work With Us: Join the FREE MEMBERSHIP and get access to: Free Community Niche Training Chat GPT for Bookkeepers Training A Free Copy of The Bookkeeper Rises Exclusive Discounts and Recommendations 6FIGUREBOOKKEEPER.CLUB Join THE BOOKKEEPERS' COLLECTIVE and access our full range of programmes and live support for one simple monthly subscription. You'll get: Practice Foundations CPD Accredited Training CPD Accredited Business Growth Training Pricing Training, including Passive Income Training Marketing Training, including Personal Brand Training Sales Training Expert Guidance covering everything from insurance to financial planning 14+ hours of live sessions each month 6FIGUREBOOKKEEPER.COM About our Sponsor: This episode is sponsored by Xero. Find out more at: Find out more at: https://www.xero.com/uk/campaign/new-partner-programme/?utm_source=6FB&utm_medium=podcastnotes&utm_campaign=Q2 . Disclaimer: The information contained in The Bookkeepers' Podcast is for informational purposes only and does not amount to professional advice. Always seek advice from a qualified professional before taking or refraining from any action based on the content of this podcast. The 6 Figure Bookkeeper Ltd disclaims all liability for any reliance placed on the contents of this podcast.