Episode #293: Miki Wright, Pricing Strategist

One of the most emotionally charged aspects of hairdressing is pricing. Look at almost any hair transformation video on @hairbrained_official, and there's usually a "How much would you charge for this?" question. Fear of losing clients, vague "charge your worth" advice and lack of pricing transparency all play a role. On top of that, hairdressers often emotionally discount, may not have consistent pricing or flat out don't know how to price their services. In this episode, Miki Wright (@mikiwright), pricing strategist and founder of www.beautysuperstars.com, joins us to dispel the confusion around pricing. She shares the best steps to set up a pricing strategy, explains why old-school ways are no longer relevant, and the importance of why creating experiences for your clients plays a huge role in pricing.