Episode 293 Reaching the $5 Trillion Market of Liberty Spenders with Kurt Luidhardt (Part 2)

John and Kurt continue their conversation. In this episode, they discuss how strong relationships help in both business and family life, why it's important for entrepreneurs to be good on camera, the value of personal branding, and how Kurt's company uses data to help businesses and political campaigns. In Part 1, they talked about Kurt's journey into political campaigns, how he built a successful fundraising company, and Liberty Spenders. Listen to this episode to learn more: [00:00] - Recap of Part 1 [01:22] - Advice to entrepreneurs about being camera-ready [04:00] - "You are the brand" [04:54] - Does Kurt still help political fundraising? [05:45] - Kurt's ideal client [07:07] - How Mustard Seed uses data to target the right audience [09:14] - Statistics about political donors [10:43] - How much does it cost to run for President? [13:42] - Campaign finance rules and how Super PACs work [16:21] - How working with his wife has helped his family and business [21:24] - Kurt's definition of success [24:24] - #1 daily habit [24:54] - Traits of a great leader [26:12] - How Kurt invests in himself [28:15] - Creating memories with family [30:26] - How Kurt improves his marriage [31:23] - Best way to connect with Kurt [32:53] - Wrap-up NOTABLE QUOTES: "If you (entrepreneurs) don't have a lot of experience behind the camera, you need to work on that. It is a skill set. Don't just assume that because you're passionate about your thing, you're going to be good on camera, because I can promise you it's going to blow up in your face spectacularly." "Remember, you are the brand. You may have a company, you may have multiple companies, the companies fit under you as the brand. So if there ever comes a time where you remove yourself from the company, you sell the company, it's still you as the brand. Because if all you're focused on is that particular company and that becomes your branding, then if you sell it or leave it, it's like, 'Well, what do I do now?' You still have your branding when it's you." "If your problems are operational or you don't really know what you're selling yet, it's a little hard to pump in and build out a good marketing and brand strategy, because we're still not sure what we're marketing." "My wife and I are partners in the business, and I've always believed that's one of the reasons our marriage has been healthy. If one of us was building it and working all those extra hours while the other stayed at home feeling lonely and neglected … we'd have been in trouble. But we were always working on it together." "We started with a commitment that we took our vows seriously, that this was 'till death do us part.'" "I've got to do some stuff I don't want to do, because I don't want the consequence of a really ugly, unhappy marriage that I'm stuck in for 30 years." BOOK MENTIONED: Sacred Pace: Four Steps to Hearing God and Aligning Yourself with His Will by Terry Looper (https://a.co/d/bVRz3on) USEFUL RESOURCES: https://www.prospergroupcorp.com/ https://libertyspenders.com/ https://www.kurtluidhardt.com/ https://www.linkedin.com/company/prosper-group-corp/posts/?feedView=all https://www.linkedin.com/in/kurtluidhardt/ https://www.instagram.com/kluidhardt/ https://www.facebook.com/ProsperGroup https://www.facebook.com/libertyspenders https://www.facebook.com/kurtluidhardt https://x.com/theprospergroup https://x.com/kurtluidhardt https://www.youtube.com/@Prospergroupcorp https://www.youtube.com/@luidhardts Liberty Spenders: How to Reach the $5 Trillion Market of High-Value, Conservative or Faith-Based Clients to Grow Your Business (https://a.co/d/bXFYB8C) CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/