Episode 294: How Bookkeepers' can use TikTok

In this episode of The Bookkeepers' Podcast, Jo Wood and Zoe Whitman are joined by Grace Hardy, founder of Hardy Accounting, who shares her journey of building her accounting practice using TikTok. Grace started her business straight after completing her accounting apprenticeship. She discusses how social media, particularly TikTok, has allowed her to build her client base and visibility, despite initial fears of being taken seriously as a young entrepreneur. Grace explains how bookkeepers can use TikTok and how its algorithm allows content to reach a wider audience compared to platforms like Instagram. She shares her experience of creating her first TikTok post and how her content strategy has gained traction. Grace encourages listeners to focus on consistency and authenticity when building their personal brand. Grace also discusses the broader impact of her social media presence, which has led to business growth and speaking opportunities. She also introduces her own podcast, The Unconventional Podcast, where she interviews guests who have taken non-traditional paths in business. You Will Learn: - How TikTok can be a powerful tool for bookkeepers and accountants. - The importance of personal branding and building client trust. - Practical tips for creating consistent content on TikTok. - How to identify and address client pain points through social media. - Balancing business responsibilities with social media marketing. - The broader benefits of visibility Work with us Come and join us in The Bookkeepers' Collective. Find out more at 6figurebookkeeper.thinkific.com About our Sponsor: This episode is sponsored by Xero. Find out more at: Find out more at: https://www.xero.com/uk/campaign/new-partner-programme/?utm_source=6FB&utm_medium=podcastnotes&utm_campaign=Q2 . Disclaimer: The information contained in The Bookkeepers' Podcast is for informational purposes only and does not amount to professional advice. Always seek advice from a qualified professional before taking or refraining from any action based on the content of this podcast. The 6 Figure Bookkeeper Ltd disclaims all liability for any reliance placed on the contents of this podcast.