Episode 296 Get Seen and Catapult Your Career with Lorraine K. Lee

John talks with Lorraine K. Lee — speaker, trainer, entrepreneur, founding editor at LinkedIn, first editor at Prezi, LinkedIn Learning and Stanford Continuing Studies instructor, founder of RISE Learning Solutions, and author of Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career. Listen to this episode to learn more: [00:00] - Intro [01:03] - Lorraine's bio and backstory [04:29] - What LinkedIn was like in the early days [05:48] - Leaving LinkedIn for Prezi [07:09] - Getting laid off and the reality of layoffs [08:40] - What prompted Lorraine to start public speaking [10:18] - How to get better at speaking [13:08] - Transitioning from corporate life to entrepreneurship [15:04] - Best and hardest parts of entrepreneurship [20:04] - Why Lorraine wrote Unforgettable Presence [24:36] - Why social media matters (even for plumbers) [27:26] - "Hard Work Is Not Enough" [29:23] - Strategies to get seen and build relationships [31:00] - How strong personal relationships make you better in business [32:00] - The relationship bank account [33:26] - What Lorraine's company, RISE, does [34:27] - Ideal client for RISE [39:55] - Lorraine's definition of success [41:01] - Traits of a great leader [43:33] - How Lorraine invests in her personal growth [44:20] - Best way to connect with Lorraine [45:44] - Book recommendations [46:08] - Closing thoughts NOTABLE QUOTES: "We're always our own worst critics, especially when it comes to public speaking. Watching and listening to ourselves can be tough, but you have to practice. Those nerves and adrenaline only show up in real situations, and working through them is how you get better." "For those of you who are speakers, please listen to this: 'You're never as great as they tell you you are, and you're never as bad as they tell you you are. You're usually somewhere in the middle.'" "We need to become the CEOs of our own career and really take it upon ourselves to be our own best advocate. Even the best manager and the best team who truly want you to do well are ultimately most concerned with themselves. So you need to take it upon yourself to make sure your hard work gets seen." "If a tree falls in a forest and no one's there to hear it, did it make any sound? If you do a bunch of great, amazing, hard work but no one's there to see it, did it happen?" "If hard work is the baseline, how do we differentiate ourselves from it? We have to start advocating for ourselves and making sure our work is known." "You have to figure out what's the best use of your time. Anybody who wants to monopolize your time has to be willing to pay for it." "If we're not able to invest in our personal relationships, no matter how great we are in business, it will never be the best it can be, because what we apply in our personal lives bleeds into our business lives." "Work on relationships with people you know will never be able to help you. Do it on purpose. If you know you're building a relationship you'll never get anything from, they'll know your motives are pure." "Relationships are like a bank account. Every time you give, you make a deposit. When you ask for something, that's a withdrawal. You never want the account to be overdrawn when you have to make that withdrawal." "Some of my favorite career advice is: over prepare, but don't over plan." BOOKS MENTIONED: Managing Up: How to Get What You Need from the People in Charge by Melody Wilding (https://a.co/d/4vtNlOB) Wild Courage: Go After What You Want and Get It by Jenny Wood (https://a.co/d/hbDo0GA) Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot by Matt Abrahams (https://a.co/d/9Gdgssz) The 5 Types of Wealth: A Transformative Guide to Design Your Dream Life by Sahil Bloom (https://a.co/d/gyzroI1) USEFUL RESOURCES: https://lorraineklee.com/ https://www.linkedin.com/in/lorraineklee/ https://www.linkedin.com/company/rise-learning-solutions/ https://www.instagram.com/lorraineklee/ https://www.facebook.com/lorrainekleespeaking https://x.com/lorraineklee https://www.youtube.com/c/lorraineklee Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career (https://a.co/d/cJZL4nW) CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/