Episode 297: Hari Ravichandran - Founder & CEO, Aura

The world of cybersecurity gets a lot of attention in companies and enterprises, but when you look at what’s happen with consumers, the numbers for cybercrime and identity theft are staggering. Here are some stats: According to a report from the FBI, Americans lost more than $10B last year to cybercrime. According to the FTC, there were 1.1 million reports of identity theft in 2022. 71% of Veterans and active duty service members have experienced digital crime. Let’s not forget about all the data breaches that seem to be a daily occurrence. It’s a major problem and like any good storyline, you need a hero to take on the bad guys. In this case, the hero is Hari and the team at Aura, who are all working to make a safer internet for everyone with their all-in-one digital protection for consumers. They even have Hollywood superhero Robert Downey, Jr. and Hollywood mogul Jeffrey Katzenberg involved as investors and board members of the company. Hari is a serial entrepreneur, who started Endurance International Group early on in his career and scaled it from scratch to an IPO in 2013 and grew to over $1B in revenue. His decision to take on cybercrime and identity theft with Aura was a personal one. In this podcast, he shares his story of being a victim of identity theft which opened up his eyes to the problem. Fast forward, this unicorn company has raised hundreds of millions of dollars from investors. In this episode of our podcast, we cover: * A deep dive into the world of consumer cybercrime and Hari’s thoughts on how AI will factor into the equation. * The full lifecyle story of Endurance International Group, an early cloud / SaaS company focused on the SMB market. * All the details about Aura’s platform and how it is helping consumers in terms of its comprehensive approach, plus how they have been building a consumer brand. * Why you should always bet on yourself and other lessons learned from his entrepreneurial journey. * And so much more. Is your company hiring? If yes, then what are you doing to build up your company’s employment brand? If you don’t have a content strategy, then it is likely that you are just flying under the radar. The good news is that we can help! A subscription to VentureFizz includes a content playbook for sharing all the details on your company, culture, and hiring process. We leverage all formats of storytelling to include videos, podcasting, employee profiles, and more. Reach out to [email protected] to learn more.