Episode 298 - The commissioning editor's view with Eloise Cook

What DO commissioning editors look for in business book proposals? Eloise Cook is the publisher responsible for Pearson's business list, and in this conversation she reveals what makes a proposal worth pursuing (and also what makes her quietly file it under B for Bin).  We also talk about the future for business books, and how authors extend their idea beyond the book to maximise engagement.  If you're planning to pitch a business book proposal, this is pure gold.