Episode 3 : Beyond the Scroll: Why Physical Media Still Wins Attention with Darren Needham

An insightful conversation with Darren Needham of Ark Media Agency on why physical media still has a powerful role in modern marketing.Guided by Ark’s motto, No egos. No fuss. We just do it all. Well. This episode explores how out of home and other tangible channels cut through a digital landscape crowded by doom scrolling and short attention spans. Darren shares practical perspectives on brand visibility, recall, and trust, and explains why, even when ROI is harder to quantify, real world presence can leave a lasting imprint.A thoughtful listen for marketers, brand leaders, and anyone rethinking the balance between digital and physical media.Follow : https://www.instagram.com/mindthebusinessgap/Darren's Linkedin : https://www.linkedin.com/in/darren-needham-5a1ba018/My Linkedin : https://www.linkedin.com/in/rohit-prasad-070970141/