Episode 3: Branding

In this episode Tyson and Jim discuss about things they both wished they had known when they started their firm.Branding: changing the name of your firm. KNOW your demographics, it will help you choose an adequate name. Putting your name on the firm's name is not always a good idea; don´t make everything about you, try to use the service you provide instead.Make sure you make up a system to take track of everyone who contacts your law firm. Build a database. Get your clients information, it will be of value. Use call scripts.Segmentation: make sure you choose and work with the right clients.Hackings Hack: Build to Sell: Creating a Business That Can Thrive Without You (John Warrillow, Penguin, 2013)Great book for lawyers to read and to think about as they start building their practice.Tysons Tip: UpWork.You can hire all kinds of assistants. It saves you a lot of money and it gets things done. Your firm running 24hs.  The Maximum Lawyer Podcast. Partner up, and maximize your firm! Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn