Episode 3: Building a Catering Powerhouse with Amber Polk, Catering Director at Soulman's Bar-B-Que

In this episode of Restaurant Catering Smarts, Michael Attias welcomes Amber Polk, Catering Director at Soulman's Bar-B-Que. With over 10 years of experience in the catering industry, Amber has played a pivotal role in growing Soulman's Bar-B-Que's catering operation across 20 company-owned locations. Amber shares how consistency, training, and customer relationships have been the foundation of their catering success. She dives into the importance of word-of-mouth marketing, leveraging customer trust and referrals, and how Soulman's stays true to its roots with scratch-made recipes and a focus on hospitality. They also discuss the role of technology in streamlining catering operations, from online ordering to delivery logistics, and how Amber personally took the initiative to bring CaterZen into the company—proving its value by increasing efficiency and sales. This episode is packed with insights on building a strong catering brand, maintaining quality across multiple locations, and training teams to deliver exceptional customer service. Whether you're looking to scale your catering business or refine your operations, Amber's story is a must-listen! Restaurant Catering Smarts is sponsored by CaterZen Catering Software.