Episode 3 - Charles Alpers - Zeppole Bakery

In this episode of Market Plate, host Michael Wangbickler speaks with Charles Alpers from Zeppole Bakery about the challenges and opportunities in the food and beverage industry. They discuss the evolution of the bakery, competition, rising costs, and the importance of consumer education regarding artisan products. Alpers shares insights from his extensive experience in the hospitality industry and the unique aspects of running an artisan bakery in Boise, Idaho.TakeawaysCharles Alpers has extensive experience in the hospitality industry.Zeppole Bakery has doubled its revenue since Alpers took over.Artisan bread is known for its unique flavors and textures.Competition from other bakeries is a significant challenge.Rising costs of ingredients are affecting profit margins.Social media is an underutilized opportunity for marketing.Consumer education on artisan products is crucial.Quality ingredients are essential for maintaining standards.The bakery has a loyal customer base due to consistency.Understanding the value of handmade products is important.