Episode #3: Entrepreneurship Sucks! Why We Still Do It

In this episode, I talk about creating value for 'you' as a personal brand. Building a personal brand and creating a more valuable ‘you’ can have a positive effect on your personal and professional life. Think about the ways that companies do this. Highly caffeinated marketing teams sit in rooms, poring over logo design, advertising collaterals and their next tweet, so that they can present their company in an attractive, effective and appealing way. In every message and every visual, customers need to see the brand’s identity shining through. So, why should it be any different for you? Consumers are trusting individuals more than brands; the level of trust and integrity that you can get from an individual can seem lost within a massive, global conglomerate. If you want to freelance, consult or increase sales for your company then creating an investible personal brand will make you stand out.