Episode #3 From Painter To Premium Garage Door Brand with Matt Kuehlhorn of Kooler Garage Doors

In this episode, I sit down with Matt Kuehlhorn from Kooler Garage Doors in Grand Junction, Colorado. Matt started with a single Ford truck he named Princess and built a culture-rich, customer-obsessed company that focuses on homeowners, not just builders. We dig into sales process, branding that makes people search your name instead of a generic repair term, using ServiceTitan the right way, where AI actually helps, apprenticeship and training that sticks, and why financial literacy matters more than hacks. What we cover • How Matt went from painting houses to launching Kooler Garage Doors and why that unusual start became an advantage • Why he chose a brandable company name built for scale, trust, and a future sale • The sales process he uses to create an experience customers actually feel • How Kooler turns service calls into new door replacements and why homeowners choose to upgrade • What Matt has learned running TV ads, PPC, and LSA in a competitive mid sized market • How he builds culture through rituals, accountability, and a simple four week training path for every new hire • The role of ServiceTitan, virtual ride along tools, and the smart way to use AI without losing the personal touch • How Matt approaches pricing, profit, and financial literacy so the company grows on purpose, not by accident Matt brings a level of honesty and strategic thinking that you don’t often hear in the garage door world. If you’re looking for practical ideas, inspiration, or a model to follow as you grow, this is an episode you’ll want to bookmark.