Episode 3 - How copywriting can level up your sales and recruiting with Henna Merchant Pryor

Henna Merchant Pryor was a top recruiter for years at K-Force before starting her Executive Coaching and Copy Clinics. She learned early on that the proper messages not only increased her response rates, but helped to become a Big Biller.  We talk about how she got to the top of the industry. How she used copy to become highly efficient and productive and how important Copy is going to be moving forward in the recruitment industry. Henna Pryor LinkedIn Profile - https://www.linkedin.com/in/hennapryor/ The Recruiters Copy Clinic - https://recruiterscopyclinic.teachable.com/p/recruiterscopyclinic Like it or not, people will instantly judge you (and your company), and whether or not they want to work with you, based on the words you use. Sales Messaging (or Copywriting) is no longer a “nice-to-have” skill in sales. It’s a non-negotiable. The sales process can’t start without it. This has little to do with spelling, grammar, or punctuation. Sales Copywriting is anything intended to persuade the right reader or viewer to take a specific action. You need to understand the psychology and the words that make people respond to you and work with you. https://pryoritygroup.com/ - Executive Coaching YouTube: https://youtu.be/Ts2uSZ2C534