Episode 3 | How Event Marketers Get Promoted: Grace Nicklas Spills the Secrets with VP of Marketing at Popl

In this episode of Event Marketing: A GTM Podcast by Popl, we sit down with Grace Nicklas, Ecosystem Marketing Manager and growth-minded operator,  to break down how event marketing can become a true career accelerator and a powerful GTM engine.Grace shares how she strategically evolved from content and events into a broader ecosystem role, proving that in-person marketing isn’t just about brand moments, it’s about driving pipeline, influencing deals, and building high-impact partner relationships.Key TakeawaysWhy successful event marketing comes down to emotional intelligence (EQ).The “awkward uno reverse” / guerrilla marketing tactic, selling to the brands at their booths.How partnerships often become the #1 lead source with higher conversion rates.Reducing costs with “sidecar” or ancillary events around major conferences, and pulling in sponsors to offset spend.