EPISODE · May 16, 2022 · 3 MIN
Episode 3 Imperfect Marketing Brief: KFC Finger Licking Good
from Imperfect Marketing · host Kendra Corman
Send us Fan MailIn my Imperfect Marketing Briefs, we learn about companies that either got marketing really right or really wrong!In this episode, I discuss the KFC UK campaign launched in February 2020. They highlighted their Finger Licking Good slogan worldwide as COVID-19 became a pandemic.KFC acted swiftly and pulled the campaign. Their advertising agency and PR agency worked together to rescue the situation by adding disclaimers, caution signs, and even blurring out the tagline.This was a unique situation for KFC, but they handled it well!Related Links and Resources:Burger King and their Women's Day TweetWould you try Colgate Lasagna?Looking for ways to help your marketing? Check out my first episode with guest Brenda Meller, a LinkedIn marketing pro!Are you ready to identify your target audience?Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Embed this episode
What this episode covers
Send us Fan Mail In my Imperfect Marketing Briefs, we learn about companies that either got marketing really right or really wrong! In this episode, I discuss the KFC UK campaign launched in February 2020. They highlighted their Finger Licking Good slogan worldwide as COVID-19 became a pandemic. KFC acted swiftly and pulled the campaign. Their advertising agency and PR agency worked together to rescue the situation by adding disclaimers, caution signs, and even blurring out the tagline. Th...
NOW PLAYING
Episode 3 Imperfect Marketing Brief: KFC Finger Licking Good
No transcript for this episode yet
Similar Episodes
No similar episodes found.