Episode 3: Is Bending Spoons The Next Adtech Powerhouse?

SummaryAnother busy week for ad tech M&A! MediaOcean acquired Innovid for $500M, and Bending Spoons acquired Brightcove for $233M M&A activities.In funding news, Zeotap announced a $25M Series D, a combination of debt and equity, reportedly taking the total amount raised to $117M.We also examine the financial motivations behind the growing trend of Curation, and discuss Bedrock Platform's Closed Loop Curation approach.Chapters00:00 Introduction to Ad Tech Trends02:59 M&A Activity in Ad Tech06:08 Emerging Players: Bending Spoons and Brightcove09:01 Innovid and MediaOcean: A New CTV Powerhouse12:09 Zeotap's Series D Funding and Market Position15:00 Curation in Ad Tech: The Rise of Bedrock17:57 The Financial Dynamics of Curation20:58 Conclusion and Future OutlookLinksFPC M&A TrackerBending Spoon's IPO plansClean room sketch by Exchangewire Hosted on Acast. See acast.com/privacy for more information.