Justin Letschert: The man behind the Bio-Oil phenomenon

In this episode of The African Imaginary Podcast, host Khangi Khoza and entrepreneur Justin Letschert dive into buying Bio-Oil in 2000 with no skincare knowledge, why the industry abandoned oil and how it came back, the Japan launch that tested South African quality, turning down the multinationals, his 'roots and tree' theory of creativity and mistakes, Africa as a roots continent, and more. Read the companion essay on Substack Follow us on Instagram Follow Justin Letschert on Instagram   Justin Letschert is a South African entrepreneur and co-owner of Bio-Oil, one of the most widely distributed single products in skincare. A chartered accountant by training, he and his brother David were running a pharmaceutical mergers and acquisitions business when they bought Bio-Oil in 2000, thirteen years after it was first formulated in Johannesburg. He runs brand and marketing while his brother heads the laboratory in Durban; the brand stayed a single product until 2018 and now sells in around 165 countries, having repeatedly declined acquisition offers from global beauty groups. * The African Imaginary on Linktree Our Website