Episode 3 - Nokia ringtone

Remember that ringtone we *all* had in the 90s/early 2000s? Well, that ringtone basically exists because of Anssi Vanjoki. Those three seconds of music (and the technology behind them) helped to create the entire ringtone industry. The original mobile gold rush. Find out why the tune was created, how it tracked the rise and fall of one of the world’s biggest mobile phone companies and what ringtone Anssi has now. --------- And if you’re interested, you’ll find a load of old Nokia and ringtone adverts at http://www.Anecdote.fm