Episode 3: Own the Dirt

Why is the marketing budget always the first thing an FBO, MRO, or charter operator cuts when times get tight? In Episode 3 of Turning Base, Brandon and Bryan Redeker break down the ultimate mindset shift for general aviation leaders: why you need to stop treating your marketing like a variable electric bill, and start looking at it like a permanent, revenue-generating asset—just like a physical hangar or a fuel truck. We dive deep into the severe financial and technical liabilities of buying "lazy" cold email lists, and how doing it can permanently destroy your corporate domain's email reputation. Plus, we break down the latest breaking aviation news affecting infrastructure across the country:The 2030 100LL Sunset: The FAA’s hard deadline to phase out low-lead fuel, and the massive competitive marketing advantage it creates for regional trial fields.Modernizing the Skies: The DOT’s new $800 million investment to replace 1960s-era Air Traffic Control facility equipment and servers.Check out the full episode notes, resources, and our embedded multimedia player over at:👉 https://www.marketing.net