EPISODE · Aug 19, 2019 · 19 MIN
Episode 3: Radio's "On Fire" Digital Sales, Why "Addressable Digital Advertising" is Declining
from The Local Marketing Trends Podcast · host Corey Elliott, Gordon Borrell
Episode 3: Radio's "On Fire" Digital Sales, Why "Addressable Digital Advertising" is Declining, and an Interview with Jesse McCambridge, Cox Media Group's Senior Director of Digital Sales. In this episode, the hosts offer their theories on why radio has suddenly awakened to the Internet. They also discuss a sudden downward adjustment on how much digital advertising local media companies are selling. The spotlight interview is with the head of digital sales for Cox Media Group, a company that consistently ranks as a top shareholder of digital revenue in its TV, radio, and newspaper markets. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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Episode 3: Radio's "On Fire" Digital Sales, Why "Addressable Digital Advertising" is Declining, and an Interview with Jesse McCambridge, Cox Media Group's Senior Director of Digital Sales. In this episode, the hosts offer their theories on why radio has suddenly awakened to the Internet. They also discuss a sudden downward adjustment on how much digital advertising local media companies are selling. The spotlight interview is with the head of digital sales for Cox Media Group, a company that consistently ranks as a top shareholder of digital revenue in its TV, radio, and newspaper markets.
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Episode 3: Radio's "On Fire" Digital Sales, Why "Addressable Digital Advertising" is Declining
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