episode 3: releasing the doubterflies - a conversation with dana aubrey, letterpress artist + stationery designer episode artwork

EPISODE · Apr 6, 2024 · 48 MIN

episode 3: releasing the doubterflies - a conversation with dana aubrey, letterpress artist + stationery designer

from the soulful business podcast with stella habib · host Stella Habib

in this episode, i engage in a conversation with dana aubrey - a letterpress artist and stationery designer. dana recently launched her business, penships, through which she promotes the gift, the art, and the impact of personal correspondence with artisanal stationery designed in a 19th-century letterpress studio.  i chose to invite dana to this conversation because there are so many aspects of her journey that I wanted to share with you as they speak to the triumphs and challenges that many creators face as they try to monetize their passion in a way that authentically fulfills their purpose.in this episode, we discuss:• who dana is and how she would describe herself,• what has shifted within her to speak with courage and see herself as courageous,• how feedback tests and strengthens our belief systems,• how she embodies both the role of an artist and designer to experience belonging,• when and how the idea for penships first emerged,• how the ink-to-paper connection is a form of transmission for authentic connection,• how she translated her idea for penships into a business,• why she named her inner bully ‘doubterfly’ and what she needed to do to transform it into a butterfly,• how her vision for penships moving forward is driven by her desire to inspire and instill slowness in the act of our connections,• why money shouldn't be the primary motivator in a business and• how to start letter writing and where to purchase her stationery to aid your emotional evolution.to learn more about dana, her business penships and to admire her stationery, i invite you to visit www.penships.com or follow her on instagram @penshipspress.

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