Episode 3: Richard Millington
from The Discourse Podcast Hosted by Discourse
Richard Millington sits down to dismantle the idea that community is something you can manufacture on a deadline. We get into why belonging is the whole game, what actually goes wrong when enterprises copy-paste community playbooks, and how influencers and OnlyFans models quietly rewrote what "community" even means. Also on the table: the future of hosted platforms, AI's appetite for community data, brand risk and inertia, and the one question most founders never think to ask. Is this community actually doing anything? Takeaways Community Building Psychology over Technology Changing Trends Embracing New Approaches Chapters 00:00 Building Communities and the Psychology of Belonging 09:26 Intentional Design vs. Organic Growth 20:35 Psychology Over Technology in Community Building 29:21 Innovation in Enterprise Community Building 35:21 Defining Community and Audience 40:50 Brand Risk and Inertia 46:01 AI and Community Data 52:55 Starting a Business and Community Mindset
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