Episode 3: Scott Stedman (The Imaginarium, Havas, MDC) on Breakthrough B2B Creative and Tactics

In Episode 3 of "11 Minutes with Octane11: a B2B Marketing Podcast" featuring guest Scott Stedman (The Imaginarium, Havas, MDC Partners), hosts Dan Rosenberg and Stephany Shelton talk with Scott Stedman about top challenges, tools, and tactics in B2B marketing. Scott shares insights about his background and the work his team is doing at The Imaginarium. The conversation touches on the complexity of B2B buying committees and the importance of aligning tools with specific goals. 1. Introducing Scott Stedman (0:00 - 1:32)2. Scott's Background and Work (1:32 - 3:38)3. Challenges in B2B Marketing (3:38 - 6:46)4. Finding the Right Tools and Tactics (6:46 - 10:37)5. Complexity of B2B Buying Committees (10:37 - 13:59)6. Latest News from the Imaginarium (13:59 - 16:04)