Episode 3: Sushma Panchawati, Co-Founder at Predata.ai - INDIA

In this episode of Insights from Elsewhere, Cynthia Portugal talks to Sushma Panchawati, co-founder of Pre-Data AI in India, about her fascinating journey from robotics engineering to leading insights work across Asia Pacific, Brazil, and beyond.What you'll discover in this episode:Advice for future researchers: Why openness, empathy, and embracing contradictions are critical skills for anyone entering the insights world today.Finding common threads in emerging markets: Hear surprising cultural parallels between markets like India, Kenya, and Brazil — and why these matter when building global strategies.The power of context in research: Why "GenPop" approaches fall flat in diverse countries, and how deep cultural nuances shape truly meaningful insights.AI beyond efficiency: AI as a tool to deepen understanding rather than just speed up processes — and the risks of Western bias in large language models.This conversation challenges the idea of one-size-fits-all research, highlights the dangers of a “single story” narrative, and inspires a new way to think about technology’s role in insights work. Glaut is the only AI-native software designed specifically for Market Research Agencies. They pioneered “AIMI” (AI-moderated interviews), a new research method. With Glaut, you can design the study, collect data, and analyze everything using the Analysis Suite.The Insights from Elsewhere podcast is supported by: Glaut is the only AI-native software designed specifically for Market Research Agencies. We pioneered “AIMI” (AI-moderated interviews), a new research method. With Glaut, you can design the study, collect data, and analyze everything using the Analysis Suite.Find out more about Glaut.