EPISODE · May 14, 2021 · 39 MIN
Episode 3: The Fuzzy Front End of Product Development
from IFT Sci Dish · host Institute of Food Technologists
How human connection drives trends. Where do businesses start when they want to develop a new product and how do you know this product will be a hit with consumers? This episode dives into the difficulties that occur at the beginning of product development, and how important it is for consumers to connect with a product to transform a hip fad to a lasting trend. Our guest, Amy Shipley shares her insights on how to get past the difficult beginnings of product development. Speakers: Amy Shipley, Managing Director and Partner, Sterling-Rice Group
NOW PLAYING
Episode 3: The Fuzzy Front End of Product Development
No transcript for this episode yet
Similar Episodes
Apr 21, 2026 ·43m
Apr 10, 2026 ·79m
Mar 21, 2026 ·63m
Mar 2, 2026 ·29m
Feb 1, 2026 ·10m
Jan 31, 2026 ·10m