Episode 3 - The role of data science in mobile apps with Ben Tengelsen (IntelyCare)

What's the role of data science and behavioral science in mobile apps?How do you prioritize and conduct experiments? ...and how do you effectively interface with marketing? *gasp!*Tune in this week as we discuss all of this with Ben Tengelsen, the VP of Data Science at IntelyCare, the flexible healthcare staffing app!We'll dive into some common misconceptions and pitfalls that can occur from looking at data, when and how to apply different disciplines of data and behavioral analysis, and we'll even cover a few examples of real-life experiments Ben and the IntelyCare team have run to help boost their different business objectives.We'll even discuss the top-secret way Ben decides which requests from marketing to pursue!There's really something for everyone in this episode, so be sure to check it out! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit edge.aampe.com