Episode 3. Visibility and personal brand for career development with Dr Rushana Khusainova

In this episode, Rushana turns from co-host to guest and talks about visibility and personal brand for career development. Together, we explore why many academics feel uneasy about becoming more visible, why personal branding is often misunderstood, and how education-focused colleagues can approach it in an authentic, and useful way.Drawing on her marketing background, Rushana shares how she began thinking intentionally about visibility, the role LinkedIn played in shaping her professional identity, and why sharing your work is less about “self-promotion” and more about contributing, supporting others, and making your expertise findable.We talk through the “Academics Get Visible” framework: from understanding your values and what you want to be known for, to identifying your audience and choosing simple starting points. The conversation is full of practical, realistic tips for building a presence that feels comfortable, sustainable, and genuinely aligned with an education-focused career.Disclaimer:The views and opinions expressed in this podcast are those of the hosts and guests and do not represent the positions of their universities or employers. This podcast is for informational purposes only and does not constitute professional, legal, or career advice. Participation by guests is voluntary and by invitation, and their contributions are shared with permission. All book-related content is © the respective publisher and used with permission. This podcast is an independent project and is not an official production of any university.