EPISODE · Apr 30, 2026 · 46 MIN
Episode 3 - Your sellers are wasting 4 hours a month. Here's the fix. With Andrew Zinger
from The Enablement Optimization Podcast
Andrew Zinger has spent his career in rooms that did not want to listen and figuring out how to make them. From running Salesforce boot camps for 200 new hires a week to building enablement functions inside some of the world's most complex sales organizations, he has developed a clear and often contrarian view of what enablement actually is and what it is not.In this episode of the Enablement Optimization Podcast, Andrew joins Chris Walker and Leann Leone to share the two philosophies that have shaped how he builds enablement programs: distraction-free selling and golden selling time. Together, they represent a fundamental rethink of how information reaches a sales team, when skill development should happen, and what sales leaders actually need to do their jobs well.Andrew does not believe in one-offs, he does not chase perfection, and he will not run a program he cannot measure. In this episode he shares how to do it and more.
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What this episode covers
Andrew Zinger has a rule: if you cannot measure it, he does not want to do it. In this episode of the Enablement Optimization Podcast, the veteran enablement leader joins Chris Walker and Leann Leone to unpack two of his defining philosophies: distraction-free selling and golden selling time, and the thinking behind both.
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Episode 3 - Your sellers are wasting 4 hours a month. Here's the fix. With Andrew Zinger
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