Blair Witch Put Germantown on the Map, Babies: Blair Witch Project and Hell House

In this episode of Chopping It Up, the crew dives into the origins of found footage horror with The Blair Witch Project and Hell House LLC—and this one hits especially close to home. Literally. Jesse, Joel, and Jeannie all grew up in the Maryland area where Blair Witch was filmed, adding a personal layer to the conversation as they reflect on seeing the film during its original release and the very real confusion around whether it was… actually real. From there, the crew breaks down the genius of Blair Witch’s marketing, its use of unknown actors and “missing footage” storytelling, and how it completely changed the horror landscape. They compare that foundation to Hell House LLC, exploring how it builds on the same techniques—found footage, folklore, and realism—while carving out its own modern identity. Along the way, they dig into film influences, the limits of the subgenre, and why these stripped-down approaches to horror can be so effective. It’s part nostalgia, part film analysis, and part “we were there for this moment,” with the usual mix of insight, humor, and CIU chaos.