Episode #30: Charlie Rader - P&G, Video Analytics Innovator, Thespian

A trained chemist, Charlie Rader has spent over 26 years in Products Research at Procter & Gamble bringing new and improved products to consumers all over the world. In recent years, Charlie has played a leading industry role uncovering and developing digital capabilities that increase the quality, efficiency and scalability of research.But alongside corporate and industry roles, you can find Charlie in other roles like Nicely Nicely Johnson in Guys and Dolls or the Emcee in Cabaret.Charlie shares his acting stories and discusses P&G’s Products Research function, the importance of teamwork and the work yet to be done in consumer research.