Episode 30: Ditching the hot stocks, Yale Professor Roger Ibbotson on the popularity premium

Roger Ibbotson, Chairman and CIO of Zebra Capital Management, visits to talk how his research into behavioral finance reveals the stock market has hot and cold securities. He believes that identifying those cool stocks will provides better returns over the long-term. His firm has partnered with the NYSE to create the NYSE Zebra Edge Index to employ his strategy and help people plan a financial future to not outlive their money.