Episode 30: Franchising: Navigating Political and Ethical Minefields with Peter Smith and Dr. Mamoun Benmamoun

Join guest host Matthew Wilcox with guest Peter Smith, former VP of GlobalFranchising at Enterprise Mobility, and Dr. Mamoun Benmamoun, SaintLouis University, IB professor, as they discuss international franchising andthe many challenges of business abroad.Peter Smith oversaw Enterprise Mobility’s worldwide franchise operationsand expansion efforts up until his retirement in 2024.Dr. Mamoun Benmamoun is an Associate Professor in the Department ofInternational Business at Saint Louis University. His research focuses oninternational e-business strategy, the application of AI and analytics ininternational decision-making, and the political economy of internationaltrade and finance.Dr. Bemamoun’s article, McDonald's in the Middle East: Navigating Politicaland Ethical Minefields, can be found in Volume 12 of The Journal ofBusiness Ethics Education.View Guest Peter Smith’s LinkedInView Guest Dr. Mamoun Benmamoun’s LinkedIn